A white-label geo-location based coupons app for News.

iCircular was a white-label iOS app designed by the AP. iCircular would allowed users to open the app when there were out shopping, the app would automatically find their location and return the best coupons for the stores near by.

My Role

I was the Lead Designer in charge of defining the overall experience of the iOS and Android app.

The strategy was to sell the service to newspapers and so they could generate revenue from advertisement. The idea sounded great and we build it but mistakes were made and we never completed development. AP sold the product but at a fraction of the total cost.